Renowned Nigerian music video director, TG Omori, has revealed that despite his fame and demand in the entertainment industry, he only began making profits from his work in 2023.
During a Q&A session with fans on X (formerly Twitter) on Tuesday, Omori responded to a question about how he balances project budgets and profitability.
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In a candid reply, he disclosed that he spent five years struggling with production-related debts, which he eventually cleared with earnings from his personal brand.
“I only started making profits in 2023. Every time I’m losing money from pick-up shoots or something! Budget is never enough, in fact I was in bad production debt for 5 years. Just had to live with it, I was paying up and taking more to cover up. I was only able to pay it off through money my brand and personality was fetching me. It’s a tough life for creatives. Hug a creative beside you today,” he shared.
Omori’s revelation offers a rare glimpse into the financial realities creatives often face, even after achieving widespread recognition.
In 2023, singer Davido had revealed in an interview with Beats FM Lagos that he paid Omori a staggering ₦100 million for the music video of his hit track Jowo—a claim Omori later confirmed online. Despite such high-profile projects, the director’s story underscores how earnings in the entertainment industry don’t always translate to immediate financial freedom.
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