Afrobeats singer Tiwa Savage has said African music is not experiencing a decline but is instead going through a necessary adjustment phase aimed at strengthening the industry.
Speaking during the Oxford Africa Conference, where she appeared as a keynote speaker, the music star explained that the slowdown in the genre’s explosive growth presents an opportunity to focus on long-term structure and sustainability.
According to Savage, major music genres around the world have gone through similar periods of transition and reform.
She wrote, “I had the absolute pleasure of being a keynote speaker at the Oxford Africa Conference. It was important to highlight that while some may think African music is suffering a decline.
“We are actually in a healthy cycle where now that the noise from the rapid growth seems to have reduced we now need to focus on building the infrastructure to sustain this industry.”
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Prompt News reports the singer compared Afrobeats’ current phase to the evolution of genres such as hip-hop, R&B and pop music, stressing that change is part of growth.
“Many genres have experienced this, from HipHop, to RnB to Pop. Our industry is no different. We now see that we have a lot to correct but let’s not confuse correction with collapse,” she added.
