Nigerian singer Timaya has revealed that entering the music industry today is much simpler compared to the 2000s and early 2010s when he and his peers dominated the scene.
Speaking on the Afrobeats Intelligence podcast hosted by Joey Akan, the ‘Egberi Papa’ attributed this shift to advancements in technology and the rise of social media platforms.
He explained, “Making music is easier for the new crop of musicians than in my time. Ahn ahn, before how do you want to blow? It’s only one person that has all the control.
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“This ‘Odeshi’ song that I did with Flavour, we got to realised that it was Premier Music that has the catalogue. We wanted to do ‘Can I have A Dance?’, who did we contact? Premier. We paid again.
“But right now, your father or your mother can just buy you studio equipments, you do one bad song. You can even just register yourself. One TikTok song and you are made. All you need is data.
“Back then, we want get… Before dem go play your song sef for radio station enh! Ahhh! It was difficult. Now you are uploading a song. It’s very very fast to blow now. You can just be in your house and be shouting. I also like it. But because I didn’t start like that, it’s difficult for me. It’s stressful posting. Sometimes, I think I don’t have to. But it’s the business, I got to.”
Timaya’s comments highlight how the music landscape has evolved, making it easier for new artists to gain exposure quickly through digital means.
