Multi-award winning Hip-Hop star, Peter Okoye of PSquare musical group, has expressed positive feelings about his latest deal as the brand ambassador for Olympic Milk. The ambassadorship contract is said to worth several millions of dollar for him.
According to reports, the signing of the contract between Peter and the company had taken place weeks before he was officially announced. Peter was colourfully revealed at launch of Olympic Milk new campaign tagged, ‘Winning with Olympic: The Healthy Choice.’
With a show-stopping performance, the popular music star and dancer was unveiled at the event held at Civic Centre, Victoria Island, Lagos recently. The event saw the introduction of two new variants of the brand – Olympic Powdered Milk and ready-to-drink Olympic Apple Flavoured bottled drink products. The new, highly rich and nutritious Olympic Powdered Milk comes in 16g single serve sachet and 300g family pack, while the grab-and-go Olympic Apple Flavoured food drink is available in 500ml bottle.
Peter who was dressed in black suit with a black hat electrified the occasion with a dramatic entry into the hall with a suitcase which contained the ‘best kept secret.’
The music star revealed the new Olympic milk variants which are ‘best kept secret’ through theatrical performance which wowed the audience that comprised the Speaker of the Lagos State House of Assembly, Hon, Adeyemi Ikuforiji; Chairman, Nutricima Limited, Chief Kola Jamodu (OFR); Vice Chairman, PZ Cussons, Mr. Tunde Oyeola; MD of Nutricima Limited, Mr. Suneel Vasudevan and representatives from the Nutrition Society of Nigeria (NSN).
He performed for more than 30 minutes after unveiling the new Olympic powdered milk and Apple flavoured drink. There was ample time for him to display his unique dance steps on stage. He also endorsed the Olympic brand in a brief promotional video shown at the event.
Speaking on his deal as the new face of Olympic milk, Peter explained that he felt honoured being the ambassador of the Olympic Milk. “Among thousands or perhaps millions of people in the entertainment industry, I feel honoured to be chosen as the brand ambassador.
“I am ready to push the brand to the next level because it’s really worth it. It means a lot not just to me but also to my fans. If a brand isn’t worth it I have nothing to do with such brand. The fact that I am ready to work with this brand is an indication of its top quality.
“I am not going to sit down and relax. I am set to come up with creative ideas the same way I handle that of P-Square, I will put in 100 and one per cent,” Peter said.
Nutricima, the makers of Coast, Nunu, Olympic milk and other nutritious food drinks, said its choice of the award-winning Hip-hop Star is premised on the fact that his qualities perfectly portray the essential goodness offered by the brand including vitality, fitness and health which Olympic milk offers to youths, adults and families in Nigeria.
Nutricima Limited commenced business in Nigeria in 2005 with manufacturing facilities in Ikorodu, Lagos. It produces and markets high quality nutritious dairy and non-dairy beverages like Nunu, Coast and Olympic Milk, Bliss ice teas, Yo! yoghurt among other food drinks.
Nutricma is owned by Milk Ventures (U.K.) Limited with equal contribution by PZ Cussons (International) Plc U.K. and Glanbia Plc., Ireland.
