Managing Director of the NNPC Foundation, Mrs. Emmanuella Arukwe has challenged organisations to be deliberate in managing public perception about their businesses as it is critical to reputational survival.
Mrs. Arukwe who gave this advice while delivering a keynote speech at the just concluded Reputation Roundtable organised by the Nigerian Institute of Public Relations (NIPR) FCT Chapter, stressed that proactive and strategic actions are needed to change unfavourable public perception to value capital.
Themed, “The New Architecture of Corporate Integrity: Navigating Power, Perception & Purpose”, the gathering, a specialised capacity building programme for reputation managers brought together Directors of Public Relations and spokespersons from both government and private sectors.
While warning organisations against defensive communication, Mrs. Arukwe, a Fellow of NIPR said that proactiveness grounded in truth and reality is the cornerstone of corporate integrity, adding that communication that aligns with conduct will boost positive public perception.
“We must engage stakeholders consciously, consistently and conscientiously. We must place transparency as an administrative culture. Organisations and brands must exist beyond their profit-making, move from doing good to being good. They must bequeath generations to come legacies that stand the test of time”, she said.
The MD emphasised that the NNPC Foundation’s mandate reflects stewardship philosophy, noting that its social investments are structured in measurable interventions to build transparency.
In his remarks, Chairman of the NIPR-FCT, Mr. Stanley Ogadigo emphasised that the gathering serves as a platform for reputation managers to upscale their skills and gain requisite professional knowledge that will position them for greater relevance and value addition in their various organisations.
He expressed satisfaction with the quality of participation and presentations at the 2-day programme held in Transcorp Hilton, where attendees were also trained on digital skills and how to deploy Artificial Intelligence in carrying out their duties.
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Dignitaries at the event included: MD, News Agency of Nigeria (NAN) – Mal. Ali M. Ali; DG, Voice of Nigeria (VON) – Malam Jibrin Baba-Ndace; DG, Army Resource Centre, Major General JGK Myam (Rtd); Chief of Civil-Military Relations, Nigerian Air Force, Air Vice Marshal Edward Gabkwet; Fmr. DG, National Broadcasting Commission (NBC), Dr. Danladi Bako; Fmr. DG, National Orientation Agency (NOA) – Dr. Mike Omeri; Chairman, Blue Economy Nigeria Ltd – Haj. Lami Tumaka; Olumobi of Imobi, Ijesa – HRM Dr. Jacob Adetayo Haastrup; among others.
