LMC boss, Dikko unveils Next Digital TV/NPFL sponsorship deal

By Harry Awurumibe, Abuja

Apparently to pour cold water on insinuations of none disclosure of the recently announced sponsorship deal between the Nigeria Professional Football League (NPFL) and a private media outfit, Next Digital TV, the chairman of Leaque Management Company (LMC), Shehu Dikko today (Tuesday) revealed what the partnership is all about.

Dikko in a joint media parley in Abuja with the top leadership of Next Digital TV which was put out in the official LMC platform unveiled the details of the sponsorship deal.

“The partnership is aimed to have investment into the production of NPFL matches in both equipment and human resources to ensure the professional and efficient production of NPFL matches for distribution to all interested networks and platforms domestically and internally “

“The third pillar of the transaction is to ensure the marketing and sales of NPFL matches produced across all platforms in domestic and international markets, such as Pay TV, Free to Air, Mobile, OTT, Streaming, Highlights, Video on Demand, etc.”

“The first phase of distribution is to commence through OTT Platform in partnership with @ 9mobileng”, Dikko explained.

According to the LMC boss who is also the 2nd Vice President of Nigeria Football Federation (NFF), “commercialisation of NPFL Rights to generate enough revenues into the system with NPFL earnings is hugely optimized.

Also speaking at the event, Next TV Chairman, Prince Malik Ado- Ibrahim said that, “it has taken Dikko and I long to get to this partnership and we at Next Digital TV can assure all Nigerians that we are here to invest in production of games of the NPFL ” We are not restricting it. We want to drive the projection of NPFL through OTT and digital technology and share the content with others who will be willing to use it wether it’s terrestrial, cable within and outside Nigeria

“We already have a partner from Dubai (United Arab Emirate-UAE), Samsson and we hope through this partnership to take the NPFL to the Middle East “.

However, the revenue forecast suggests that the NPFL will quadruple its revenue potentials and earnings through this project in addition to other benefits that will unfold later.

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