By Tony Obiechina, Abuja
Ahead of the 30th Nigerian Economic Summit in October, 2024, the Nigerian Economic Summit Group (NESG) on Thursday, hosted a pre summit Webinar on the Tourism and Hospitality Industries.
The Thematic Group (THITG) of the Tourism, Hospitality, Entertainment, Creatives, Culture, and Sports Industries Policy Commission (THECCSPC) of the NESG hosted the webinar themed: “Domestic Tourism: A Powerful Tool for Rural Revitalization and Economic Growth in Nigeria.”
Domestic tourism is a vital pillar of Nigeria’s economic growth, offering a substantial platform for boosting the national economy. This sector has the potential to generate significant income through new revenue streams, creating job opportunities across various sectors and contributing to economic diversification.
By reducing reliance on the oil industry, domestic tourism provides a sustainable economic alternative. Furthermore, it drives infrastructure development, enhancing facilities for tourists and local communities alike. It also promotes cultural exchange, helping preserve Nigeria’s cultural and historical heritage.
Embracing domestic tourism highlights its multifaceted benefits and its crucial role in Nigeria’s economic landscape.
Highlights from the Webinar.
In his welcome address, Mr. Udeme Ufot, Co-Chair of THECCSPC of NESG, emphasized that several factors have led Nigerians to favor domestic travel over international options since the COVID-19 pandemic. He noted that safety and familiarity are key, as domestic destinations are perceived as safer due to better knowledge of local health and safety protocols.
Furthermore, Mr Ufot stated that reduced international mobility due to travel restrictions and global conflicts has made local destinations more accessible and convenient, noting that economic considerations also play a role; including the pandemic and political instability which have affected livelihoods, making domestic travel a more affordable option.
He expressed hope that the event would generate actionable recommendations to foster inclusive growth, potentially altering trade patterns, attracting investment, and enhancing border stability across the continent.
In her keynote address, the Minister for Tourism, Ms. Lola Ade John, highlighted the importance of domestic tourism to Nigeria’s future, noting that the focus has historically been on inbound tourism. By shifting attention to domestic tourism, significant opportunities can arise for rural communities. In 2022, the tourism sector contributed 17.3 billion Naira to Nigeria’s GDP, compared to 7.5% of GDP in France.
She stated that Nigeria boasts 1,091 tourist sites across 356 states and the FCT, many of which are undergoing revitalization noting that the notable sites include Obudu, Ogbunike, Osun-Osogbo Grove, Kajuru Castle, and Yankari Games Reserve, which are improving in terms of historic architecture, wildlife conservation, and ecotourism efforts.
The minister further stated that Nigeria also hosts 814 festivals across 774 locations, offering rich cultural experiences. She underscored the need for investment in domestic tourism to revitalize communities, spur entrepreneurship, and generate revenue, noting that the sector currently supports 1.9 million jobs but has significant growth potential.
Mr. Folorunsho Coker, Director General of the Nigerian Tourism Development Corporation (NTDC), spoke on the importance of public-private partnerships (PPP), community involvement, and sustainable funding models for promoting domestic tourism. He noted that domestic tourism is six times the size of international tourism and is essential for addressing employment issues.
Mr. Obi Asika, Director General of the National Council for Arts and Culture (NCAC), discussed the role of media, arts, and culture in developing domestic tourism. He highlighted the need for collaboration between the public and private sectors to bridge capacity gaps and the importance of storytelling in attracting tourists.
Ms. Sade Hughes, MD of MIXTA Hospitality Ltd, emphasized the impact of innovative real estate and distinctive tourism experiences in revitalizing domestic tourism. She called for government investment in infrastructure and urged Nigerians to support local brands.
Ms. Bolaji Mustapha, President of the Nigeria Association of Tour Operators (NATOP), stressed the need for government support in policy and infrastructure to develop Nigeria’s tourism sector.
Ms. Adenike Macaulay, CEO of Wakanow, highlighted the interconnection between music, art, and tourism and the importance of clearly defining tourism attractions to stimulate the economy.
Ms. Omoyemi Akerele, Founder and CEO of Lagos Fashion Week and Style House Files, shared how they have redefined Nigeria’s tourism through fashion and enhanced Lagos nightlife, using fashion week as a tool for ecotourism.
The 30th Nigerian Economic Summit, themed “Collaborative Action for Growth, Competitiveness, and Stability,” is scheduled for October 14th to 16th, 2024, at the Transcorp Hilton Hotel in Abuja. The Summit aims to gather diverse perspectives and expertise to tackle shared challenges, create opportunities, and ensure sustainable economic progress for Nigeria and the broader African continent. By focusing on collaborative action, NES #30 will help pave the way for a unified, competitive, and prosperous future for all.
