By Obaloluwa Joshua, LAGOS
CAF and the Local Organising Committee, LOC, have unveiled the Official Mascot for the 2025 Africa Cup of Nations.
The official mascot is named ASSAD, according to a statement on CAF’s official website.
The meaning “lion” in Arabic, embodies strength, pride, and cultural authenticity that resonates deeply with fans both in Morocco and throughout Africa.
Assad will play a leading role in fan engagement across stadiums, fan zones, and community events.
Assad’s visual identity centres on a friendly, youthful lion whose expressive features and energetic personality reflect the warmth, creativity, and diversity of Africa.
His colour palette and overall style align seamlessly with AFCON 2025 brand, ensuring a unified and dynamic tournament look.
He will support global marketing and promotional campaigns, enrich digital content and interactive experiences, and contribute to CAF’s long-term brand narrative.
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