Nigerian content creator Mohammed Adekunle, popularly known as Gilmore has responded to the doubts regarding the financial viability of content creators.
In an interview with HIPTV, the host explored prevalent concerns about the ability of content creation earnings to genuinely support the purchase of luxury items such as cars and homes, particularly in affluent locations like Banana Island.
“Some people doubt that the luxurious cars and houses being bought by content creators are bought by content creation money. Or are you guys adding plus and plus to it?” The host asked.
Gilmore replied, “It is, I don’t think anyone can be doing content creating and being on set, making and editing videos and can still be doing anything else people think they’re doing. How many hours do we have in a day? Is it that easy to go to Baba’s place? It’s not even easy to go to any Baba’s place. So it’s all content creation.”
The content creator stated that engaging in content creation can yield substantial and legitimate income, provided that the creator understands how to leverage the opportunities available.
“Who has a house in Banana Island? I feel like information is key so what you don’t know, you don’t. It’s until you’re in it that you’d understand that it’s possible to make legit money from content creation,” said Gilmore.
He concluded, “We’re in a world filled with information; we’re in 2024 where everyone is on their phones and nobody even watches TV like that anymore. We’re in an information world where you can make money off the media. You just have to know how to tap into the media. Money didn’t make me start content creation but money comes through when you don’t force it.”
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