As a media scholar who engages with Nigeria’s media landscape from the safe yet impassioned perch of the diaspora, I have found 2024 to be particularly illuminating in the annals of government-media relations. It presented a study in tension, turmoil, and eventual catharsis.
If the media is society’s mirror, then its cracks often reveal not just distortions but deeper fissures in the polity it reflects. And nowhere was this more evident than in the July 4 report by Daily Trust, which set the Nigerian public sphere ablaze with moral indignation and, in a twist befitting a Greek tragedy, threatened lives.
The Daily Trust report in question bore the sensational headline: “LGBT: Nigeria Signs $150 Billion Samoa Deal.” In one fell swoop, it conjured a narrative wherein the Bola Ahmed Tinubu administration had purportedly traded Nigeria’s moral sanctity for European coffers flush with foreign currency. It was a claim unburdened by evidence but rich with emotional currency.
In its aftermath, it left ripples of moral panic, social turbulence, and political fallout, especially in the Muslim North where issues bordering on religious morality inflame our passions and mentally transport us to celestial realms.
Clerics swiftly mobilized their pulpits and invoked ominous maledictions. Their invocations of divine ire resonated not only within mosques but deep into the social sinews of a people already hampered by mistrust.
Prominent Northerners in the Tinubu administration became objects of incendiary wrath, targets of whispered curses and objects of overt death threats. Family members became collateral damage in this frenzy.
As I pointed out in my July 6, 2024, column titled “LGBTQ Storm in $150 Billion Samoa Deal Teacup,” what Daily Trust did exemplified the literary and journalistic sin of circular reporting, a rhetorical sleight-of-hand where unsuspecting people are fed with false information, made to spout it back, which then gets established as the source of the information.
Alex Haley’s Roots is one of the most prominent examples of circular reporting. Haley’s wildly celebrated epic, initially marketed as historical truth about the life of Kunta Kinte, an 18th-century Mandinka who was captured and sold into slavery in America, was later unmasked as a potpourri of embellished fiction and poorly-sourced “facts.”
In his eagerness to find validation, Haley planted narratives into the mouths of griots in the Gambia, only to repackage their guided, predetermined responses as original confirmation of his fabricated story.
In a parallel act, Daily Trust ignited outrage by feeding its sources erroneous claims about the Samoa Agreement, then turned their emotionally charged responses into a “story”—a journalistic ouroboros swallowing its own tail.
Yet unlike Haley’s indulgence in narrative fiction, Daily Trust’s misstep wasn’t victimless. It carried real and immediate consequences: Vice President Kashim Shettima, the son of a revered Maiduguri Islamic scholar, and Nuhu Ribadu, scion of a distinguished Adamawa family with deep Islamic roots, became unwilling lightning rods for holy vitriol.
Minister of Information Mohammed Idris, himself a bridge between Nupe and Fulani Muslim cultures, found himself straddling a tempest from all corners. All northern Muslims in the Tinubu administration became objects of unappeasable fury.
The Minister’s Delicate Maneuver
Confronted with this escalating storm, Information Minister Mohammed Idris exhibited both restraint and strategic acumen. It would have been easy, even tempting, to unleash the full punitive might of the state upon Daily Trust.
After all, if recent history is any guide, Nigerian courts beckon eagerly to governments eager for retribution. Yet Idris wisely chose not to enter the arena of litigation, where victors are often the defeated in the court of public opinion. To sue would have been to martyr the newspaper, inflame its supporters, and escalate the matter beyond the bounds of reason.
Instead, Idris turned to a tool of elegant resolve: the National Media Complaints Commission (NMCC), Nigeria’s fledgling experiment in self-regulation. Incidentally, it is a forum that was conceived, in a delicious twist of fate, by none other than Idris himself (as publisher of Blueprint, an Abuja-based daily) alongside Media Trust’s Chairman, Malam Kabiru Yusuf.
Together, in the more harmonious days of 2021, after Yusuf’s and Idris’ December 2020 election as chairman and general secretary respectively of the Newspapers Publishers Association of Nigeria (NPAN), they planted the seeds of this Ombudsman, a voluntary watchdog designed to enforce media ethics with an invisible hand.
By July 8, Idris’ ministry formally petitioned the NMCC, requesting an inquiry into Daily Trust’s reckless reportorial infraction that endangered the lives of people in government. It demanded a retraction, an apology, and stricter editorial safeguards against future transgressions.
The NMCC, under the leadership of Emeka Izeze, former MD of the Guardian and widely admired figure in Nigerian journalism, undertook its task with measured diligence. On September 23, the commission issued a 19-page report that cut through the fog of misinformation.
The commission found that although earlier versions of the Samoa Agreement did include provisions for the protection of sexual minorities and marginal gender identities (which many countries, including Nigeria, had rejected), the final 403-page agreement that Nigeria signed did not require any commitments on the part of countries that signed the agreement to codify LGBTQ rights in their law books.
The NMCC’s findings were refreshingly even-handed: while Daily Trust was found guilty of violating Article 2.1 of the Revised Code of Journalism Ethics—a clause that enshrines accuracy as the bedrock of reporting—the commission gently admonished the government for its opacity surrounding the Samoa Agreement. Transparency, it suggested, would have preempted much of the hysteria.
Thus, the judgment did more than hold a newspaper accountable; it underlined an eternal truth about public trust: opacity begets speculation and speculation births chaos.
A Redemption through Humility
On October 2, 2024, Daily Trust rose to the moment with an unreserved apology: “We accept the verdict of the NMCC without equivocation… We apologize to the Federal Government for any inconvenience the story might have caused.”
In the apology, Daily Trust commended the “thorough and professional approach” of the National Media Complaints Commission (NMCC) and expressed gratitude to Information Minister Mohammed Idris “for his professional and democratic approach to this incident.”
In its humility, Daily Trust not only mended fences with its readership but also fortified its credibility. Self-correction is not a weakness but the wellspring of enduring strength.
After all, as the New York Times demonstrated when it corrected a 161-year-old error in 2014, the integrity of any news organization lies not in its infallibility but in its courage to admit when it stumbles. To err may be human, but to apologize—and to do so with grace—is the hallmark of institutional maturity.
Lessons Learned: Self-Regulation as Democratic Vigilance
This episode is a timely moral tale for Nigeria’s democracy and media ecosystem. For too long, the relationship between Nigerian governments and the media has oscillated between adversarial hostility and co-opted complicity.
This case reveals the potential for a middle path, that is, a relationship characterized by accountability without authoritarianism, and freedom tempered by responsibility.
The NMCC’s successful arbitration places Nigeria alongside countries like the United Kingdom, where the Independent Press Standards Organisation (IPSO) maintains order in the wake of scandal; Germany, where the Deutscher Presserat enforces rigor; South Africa, whose Press Council safeguards post-apartheid press freedoms; and several other examples.
As Thomas Jefferson once wrote, “The only security of all is in a free press.” But press freedom, like all freedoms, carries obligations—chief among them the pursuit of truth. To borrow Edmund Burke’s metaphor of the Fourth Estate, if journalists sit atop their watchtower as society’s sentinels, they must keep their eyes unclouded by haste, bias, or error.
In the final analysis, both Minister Idris and Daily Trust deserve commendation for their conduct. The minister’s refusal to wield the bludgeon of state power speaks to his understanding of democracy’s delicate balance.
Daily Trust’s forthright apology reaffirms its place as an honorable newspaper committed to ethical journalism, even when it falters like we all do.
Errors, after all, are the cracked kegs of palm wine through which wisdom occasionally trickles. It is what we do with the lessons—how we patch the cracks and safeguard against future spills—that determines whether we remain custodians of public trust or mere peddlers of ink-stained chaos.
This case tells us that the relationship between the government and the media need not always be a drumbeat of conflict; it can, when guided by mechanisms like the NMCC, achieve the harmony of a well-tuned orchestra where every note serves the greater good of truth, transparency, and trust.
In 2024, Nigeria glimpsed that harmony.
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